Made In the USA Day is observed just before Independence Day when patriotic feelings are at an all-time high. Made in the USA Day encourages the manufacturing of goods in America and customers to choose these goods instead of those that are imported from elsewhere. The day also celebrates the companies and brands that manufacture their products in the United States, and who offer employment and top-quality services to their customers.
Made in the USA Day was started by Joel Joseph of the Made in the USA Foundation and the day was first celebrated in 1989. The labels on products that signify the country of origin are regulated by the Federal Trade Commission (FTC). While these labels are mandatory for imported goods, only some products made in America — for example, automobiles, furs, textiles, and wool — must have the labels.
But what exactly makes a product eligible for the ‘Made in the USA’ stamp? When “all or virtually all” of the product is made in the United States, the brand can ask for a “Made in the USA” label and the product becomes “American-made.” This tag is also dependent on how the product is advertised, promoted, or otherwise labeled.
It’s not uncommon for brands to use the ‘Made in the USA’ label as their USP. Since American consumers tend to believe that products made in the United States are of higher quality, the label instantly doubles up as a tag of quality assurance. Consumers interested in sustainability also prefer buying American goods since they are manufactured under the environmental and labor laws, unlike the sweatshop conditions of many factories abroad. Even though American goods might cost more, many consumers don’t mind paying the extra dollar or two for the above-mentioned reasons.
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